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Multi-talented comic/writer/producer, Jeff Valdez knew show business was his calling. Born in Pueblo, Colorado, in a large Hispanic family, he wanted to see Latinos represented in television beyond subservient or demeaning caricature portrayals. Following several years as a stand-up comic, he actively changed the face of TV. Blocked by much opposition, his relentless efforts ultimately culminated in Sí TV. As co-founder and executive producer of the Latino-themed cable network, Valdez brought English-language programs to television that appealed to Latino audiences and had cross-over appeal. As of 2000, Sí TV's Talent Advisory Board was composed of such luminary figures in the entertainment industry as Cheech Marin, Jimmy Smits, Hector Elizondo, Erik Estrada, Maria Conchita Alonso, Roseanne, Geraldo Rivera, Daisy Fuentes, Mario Lopez, and Carlos Mencia. Valdez was listed in the "Los Angeles Times 36 Faces To Watch in 97" and "100 Most Influential Hispanics by Hispanic Business." He received a 1998 Hispanic Achievement Award in the Entertainment category by "Hispanic Magazine" for his positive impact on the Hispanic community. Valdez also received the 1998 ALMA Award for pioneering bilingual programming that portrayed positive images of contemporary Hispanics in the United States.
